طراحی وب سایت

... public-private partnerships should be used much more" the european union-funded project eatwell has looked at private sector marketing techniques to see whether they could be applied to the public sector in its efforts to promote healthier eating ... eatwell (interventions to promote healthy eating habits: evaluation and recommendations) aims to provide european member states with best practice guidelines for developing policy interventions to encourage healthy eating across europe ... jessica aschemann-witzel, assistant professor and researcher at mapp, centre for research on customer relations in the food sector, at aarhus university, led the research that was based on selected case studies of successful marketing techniques ... she said: “we especially selected cases that had some health relations so either it was a healthy product, or it was maybe a food product that was communicated with regard to healthiness, or it was maybe a product that was reformulated and therefore had health relations ... the result is a model of how healthy eating campaigns could be improved, according to aschemann-witzel, who was speaking in a podcast about the research published on the european food information council (eufic) website

... more research is needed to appreciate how consumers can be helped to understand and use nutrition labels, according to a new report on nutrition labelling from the european food information council (eufic) ... “eufic has a history of conducting scientifically based consumer research with academics, most recently focusing on nutrition information on food and drink labels,” said wills ... “as a result, we have been asked to give talks about our results around the world, and therefore we have compiled this information with the help of other food information organisations globally, to keep ourselves up to date with the rapidly evolving field of nutrition information for consumer,” she said ... research needed the eufic report highlights the need for further consumer research, focusing particularly on whether consumers make long-term healthier food choices as a result of nutrition information on food packaging

... corporate nutritionist kate cook has attacked the government’s responsibility deal for a “one-dimensional approach” to calorie labelling on food that risks damaging sales of foods such as salmon and endangering public health ... but cook (who works with a number of major food brands) told foodmanufacture ... uk that she takes issue with another facet of the plan that requires signatories, including major food manufacturers and retailers, to include prominent calorie labelling on all food consumed in ‘out of home’ settings ... salmon junk food cook said that a disproportionate emphasis upon calorie counting could impact upon consumers’ ability to make “good overall choices for their dietary health”, with the measure potentially having the opposite effect to that desired by government ... one foodstuff cook thinks could suffer when more prominent calorie labelling comes into force is salmon, which according to non-profit scientific body the european food information council (eufic) contains around 10% fat, but risks being ranked alongside low quality junk food if one only counts calories

... there is a growing body of literature on how use of nutritional labelling influences adults food purchasing decisions, especially in the light of the new european food information legislation that is making its way through the brussels law-making process ... adults in some 5000 households were asked “when you buy a food item, how often would you check the nutritional information about sugar, fat, salt, phosphate, and cholesterol listed on the label?” ... the researchers wrote in the journal food policy: “results indicate that mother’s nutritional label use leads to lower probability of children becoming overweight and obese ... however they chose to focus on mothers’ label use because the vast majority of children in taiwan are cared for mainly by their mothers, and women are, in the majority of cases, families’ primary food shoppers ... source food policy (2010) article in press doi: 10

... uk shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an eu study has claimed ... a survey conducted by aarhus university in denmark and the european food information council showed that more than eight in ten uk consumers could understand gda and traffic-light labels, as well as a hybrid of both systems ... however, the study claimed that just 27% of shoppers used the information on the labels when buying food ... “while levels of understanding nutrition information may be explained by demographic factors, the study’s authors found that the only variable having a direct effect on use of nutrition information in the store was interest in healthy eating ... across six food categories studied, the main reason cited for choosing a particular product was taste, not healthy eating,” the eufic said ... “only when labelling policy is embedded in a broader nutrition policy that uses multiple instruments to increase interest in healthy eating can both understandability and use of nutrition information on food labels be expected to increase,” the authors said ... just-food is the world’s leading portal for the global pre-packaged food and retail industries ... its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month

... a new survey of uk consumers’ understanding of nutrition information on food labels found most had a good grasp of predominant front-of-pack schemes – but only 27 per cent used that info to inform their food choices ... deciding on the best nutrition labelling scheme has been a contentious issue in europe, as an all-eu system is anticipated in the new food information legislation ... while the european food industry largely likes its guidance daily amounts scheme, others – such as traffic lights, choices, and the swedish keyhole – also have staunch supporters ... the new study, published in the journal appetite, was conducted by the danish aarhus university and the european food information council with the cooperation of some major retailers ... the conclusion that the majority of consumers can decipher nutrition info from nutrition labels but base their purchasing decisions on taste considerations instead, reinforces the need to ensure that sensory properties of healthier food options are not overlooked ... “only when labelling policy is embedded in a broader nutrition policy that uses multiple instruments to increase interest in healthy eating can both understandability and use of nutrition information on food labels be expected to increase,” wrote prof grunert ... the uk study is part of a wider study of eu consumers’ attitudes to, and use of, food labelling info ... shift in positions and responsibilities in the uk the preferred approach was traffic lights but the food standards agency adjusted its approach after a combination scheme, using colours and gdas, was seen as preferred by consumers in an earlier study ... the new conservative-lib dem coalition government in the uk has signalled a preference for gdas – and responsibility for food labelling issues transferred from the fsa to government department for environment, food and rural affairs (defra) as of 1 october ... source: appetite 55(2):177-189“nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the uk” grunert, k

... a pan-european study by the european food information council (eufic) has provided further insights into the shopper relationship with food labels ... the study, which questioned 17,300 people from various european countries, both in supermarkets and at home, found that only 18% of europeans regularly look for nutrition information on food packaging in-store ... results showed, however, that the better established forms of nutrition information on labels such as the guideline daily amount (gda) scheme, was widely recognised and understood by shoppers ... ” real life in-store behaviour among those looking for nutrition information, the nutrition table is the most frequently mentioned source of nutrition information followed by the gda labelling system (commonly referred to as the daily intake guide here in australia) ... in countries where food additives were identified as important information, the ingredients table was also cited ... sweden, which uses a keyhole logo to identify the healthier product in a food category, had the highest awareness of any labelling system at 95% ... notably, 61% of shoppers said they would look for other information even if the keyhole logo was present ... and, across all countries, at least half could correctly solve a number of tasks involving interpretation of gda and other nutrition information on labels ... shoppers are most likely to look for nutrition information when buying yoghurts, breakfast cereals and ready meals ... labelling of key nutrients calories was the information most frequently sought by shoppers in four out of the six markets ... other information sought included food additives, vitamins and fibre ... higher socio-economic status positively impacted upon looking for nutrition information and the level of nutrition knowledge ... “i am surprised that the average european consumer spends 35 seconds selecting a food product ... however, looking for nutrition information is not top of mind for most consumers,” professor klaus grunert concluded in his discussion on the key findings of the study

... less than one-third of european consumers look for nutrition labels when shopping, according to a new study by the european food information council (eufic) published in the journal of public health ... researchers recorded whether or not shoppers looked for nutritional information before selecting the product ... 8 per cent of shoppers searched for nutritional information and researchers found wide variations in different countries and product categories, one of the study leaders, professor klaus grunert, of aarhus university, denmark, told foodnavigator ... of those who did look for information, the focus was on fat, calories, sugar and salt in the nutrition table and the guideline daily amounts (gda) label ... across the categories, 17% of shoppers looked for nutrition information mainly on the nutrition table, gda label or the ingredients list ... the low use of nutrition labeling could be explained by a lack of motivation among consumers to use the information rather than by their inability to understand and interpret the information ... nutrition labelling is currently not required in the european union unless a health or nutrition claim is made

... about half of consumers never read the nutrition label before purchasing pre-packaged food, according to a new survey which adds weight to the guidline daily amounts (gda’s) debate ... “consumers can sometimes find the information on food packages to be confusing ... however, once you learn to read a food label, you’re well on your way to making healthy food choices ... labelling schemes differ between countries and there is currently no legislation regarding a set standard or format for food labelling in europe ... but there is an ongoing debate between the european parliament and the council over the possibility of introducing a pan-european food labelling scheme ... the new regulation on food labelling being proposed by the european commission is similar to the gda scheme for nutrition labels developed by the confederation of the food and drink industries of the eu (ciaa) ... she said other studies - such a european food information council study which showed that only one in four uk shoppers looked for nutrition information on food packaging in supermarkets - confirm the findings of the irish survey and together these “support the need of a consumer friendly nutrition labelling scheme” ... ” julian hunt, director of communications at the uk’s food and drink federation, said that gda’s are being rolled out by more manufacturers in ireland as a way of educating consumers ... he added: “recent research carried out by independent market researcher millward brown indicated that 87 per cent of consumers interviewed found gda’s a useful way of providing clear and simple information that told them all they needed to know” ... consumer tips nhf offers advice on reading food labels

... european consumers are generally aware of nutritional labelling systems and guideline daily amounts (gda), according to a new survey – but not everyone actually looks for nutritional information on packaging ... the survey, conducted by the european food information council (eufic) questioned around 17,300 consumers in six eu countries – france, germany, hungary, poland, sweden and the uk – each of which uses a different nutritional labelling system ... the debate between the european parliament and the european council over the harmonisation of nutritional labelling has been ongoing since the legislation was proposed at the start of this year ... different systems sweden uses the keyhole nutritional labelling system, whereby different coloured keyholes indicate the healthiest food in a given category such as dairy products, meat and pre-prepared products ... the uk’s food standards agency (fsa), on the other hand, favours the traffic light nutritional labelling system, which uses colour coding to indicate high, medium or low amounts of undesirable nutrients ... some manufacturers and retailers combine this with specific information showing the nutritional value as a proportion of gda, which recommends consumption limits for calories, fats, sugars and salt ... on average only 18 per cent of consumers across the surveyed countries regularly looked for nutritional information on packaging before making a purchase ... across the board, less than 15 per cent of those surveyed looked elsewhere on the packaging (such as the ingredients list) for information other than that supplied by the nutritional labelling